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EAMES CHAIR



find company principles, intentions, mission statements fascinating -  distilling intention into beautifully woven words gets me every-time.

EAMES DESIGN PRINCIPLES
Keep good company.
Notice the ordinary.
Get to the heart of the matter.
Zoom out.
Switch.
Prototype it.
Preserve the ephemeral.
Explain it to a child.
Get lost in the content.
Never tolerate "O.K. anything".
Remember your responsibility as a storyteller.
Pun.
Make design your life. (And life, your design.)
Leave something behind.

*Thank you Chris Gilmoure
* photo via Apartment Therapy

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