find company principles, intentions, mission statements fascinating - distilling intention into beautifully woven words gets me every-time.
EAMES DESIGN PRINCIPLES
Keep good company.
Notice the ordinary.
Get to the heart of the matter.
Preserve the ephemeral.
Explain it to a child.
Get lost in the content.
Never tolerate "O.K. anything".
Remember your responsibility as a storyteller.
Make design your life. (And life, your design.)
Leave something behind.
*Thank you Chris Gilmoure
* photo via Apartment Therapy